Work

20+ projects shipped — design, build & motion.

Websites, products, dashboards, branding and video across SaaS, e-commerce, healthcare and consumer brands — for clients in 7 countries, almost all won through referrals. Every project below opens into a full case study, and the complete catalogue follows.

Case studies

Performance Marketing & Growth Ops — case study cover

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Growth · Paid Search & Ops

Performance Marketing & Growth Ops

Took a 14,000-product textbook store from guesswork to a measured growth engine — Google Ads built around edition and ISBN intent, a Python repricing engine, and a catalogue-wide SEO clean-up. In the first month paid search ran at a 1.48% CTR and $0.46 CPC, and the store did 195 orders and $17k+ gross.

AI-Built Business Systems — case study cover

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Product · AI Build

AI-Built Business Systems

Designed and shipped a suite of internal systems for a US home-services group by directing AI: a CRM / estimating / production platform replacing ~$2,000 a month of SaaS, a field estimator ported from Excel and verified to the cent, and a task manager with marketing analytics across 28 months × 16 channels.

AI Estimate & Booking App — case study cover

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Product · AI Build

AI Estimate & Booking App

An AI-built estimate-and-booking app for a home-services business — option-based instant quotes, appointment booking, and online payment, plus an admin dashboard for analytics, pricing, and payments.

Wellness E-commerce & Booking Site — case study cover

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Web · E-commerce & Social

Wellness E-commerce & Booking Site

Designed and built a wellness brand's e-commerce + booking site on Wix, and created and now run its social across YouTube, Instagram, Facebook and TikTok — growing the YouTube channel to a Silver Play Button (100k+ subscribers).

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E-commerce · Shopify

Online Bookstore

A conversion-focused Shopify storefront for an online college-textbook retailer — a 5,000+ title catalogue at launch organised by subject, with fast search/filter and a secure, low-friction checkout.

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Brand · Creatives, Video & Web

Brand Creatives, Videos & Landing Pages

Brand creatives, promotional videos, and landing pages across gaming, apps, streaming, EdTech, F&B and beauty — from game-launch ad creatives and mobile subscription landing pages to lifestyle brand visuals, all built to communicate and convert.

Doctor–Patient Health Platform — case study cover

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Product · Healthcare

Doctor–Patient Health Platform

End-to-end UI/UX and prototyping for a clinical-grade doctor–patient health platform — personalised daily activities with real-time AI posture tracking and scoring, plus a doctor dashboard for review and evaluation.

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Web · Travel

Travel Website

A premium website for a travel / destination-management company, designed and built end-to-end on Wix — plus promotional assets — presenting it as a trustworthy partner for corporate and premium travel.

Biotech Corporate Website — case study cover

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Web · Corporate

Biotech Corporate Website

Built and launched a biotechnology company's corporate website on Wix — implementing a client-led design as a clean, responsive, go-live-ready site.

Design & Consulting Agency Site — case study cover

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Web · Agency Site

Design & Consulting Agency Site

Designed and developed a design & consulting agency's website end-to-end on Wix — a clear service architecture, modular case-study pages, and lead capture.

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Product · Fintech (Mobile)

Fintech Payments App

End-to-end UI/UX for a payments mobile app — core flows and a clean, trustworthy interface and design system for everyday transactions.

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Web · WordPress

Sports News Website

Designed and developed a content-rich sports news & live-scores website end-to-end on WordPress — multi-sport coverage with scannable article and category templates.