E-commerce · Shopify
Online Bookstore
A conversion-focused Shopify storefront for an online college-textbook retailer — a 5,000+ title catalogue organised by subject, with fast search/filter and a secure, low-friction checkout.
- Role
- Design & Development
- Client
- Online book retailer · college textbooks (US)
- Platform
- Shopify
Overview
An online store selling authentic, affordable US college textbooks — positioned as a student-friendly alternative to campus bookstores. I designed and built a conversion-focused Shopify storefront for a 5,000+ title catalogue: easy to browse, quick to buy from, with a checkout tuned for clarity and trust.
The challenge
Make a large catalogue easy to browse and quick to buy from — clear subject navigation, fast search and filtering, and a trustworthy, low-friction checkout — while keeping the brand considered and student-friendly.
Approach
- Structured the catalogue, navigation, and product pages around subject collections so students find the right book fast.
- Designed and built the storefront on Shopify.
- Optimised the path to checkout — search, filtering, cart, and a clear, secure checkout with multiple payment options (Apple Pay, Google Pay, PayPal, cards).
- Surfaced trust signals — authentic US editions, fast shipping, returns, and human support — at the right moments in the journey.
Outcome
A live Shopify store with a streamlined browse-to-buy experience across a large textbook catalogue, clear subject navigation, and a secure multi-option checkout.
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