UI/UX & Product Designerproductdesigner

Performance Marketing & Growth Ops

Took a 14,000-product textbook store from guesswork to a measured growth engine — Google Ads built around edition and ISBN intent, a Python repricing engine, and a catalogue-wide SEO clean-up. In the first month paid search ran at a 1.48% CTR and $0.46 CPC, and the store did 195 orders and $17k+ gross.

Paid search at 1.48% CTR / $0.46 CPC · 195 orders and $17k+ gross in a month

AI-Built Business Systems

Designed and shipped a suite of internal systems for a US home-services group by directing AI: a CRM / estimating / production platform replacing ~$2,000 a month of SaaS, a field estimator ported from Excel and verified to the cent, and a task manager with marketing analytics across 28 months × 16 channels.

Replaced ~$24k a year of SaaS with an owned, AI-built platform · estimator verified to the cent

AI Estimate & Booking App

An AI-built estimate-and-booking app for a home-services business — option-based instant quotes, appointment booking, and online payment, plus an admin dashboard for analytics, pricing, and payments.

Replaced manual quoting — customers self-serve from instant estimate to paid booking

Design & Consulting Agency Site

Designed and developed a design & consulting agency's website end-to-end on Wix — a clear service architecture, modular case-study pages, and lead capture.

Performance Ad Creatives & Video

Performance ad creatives and video for a D2C womenswear brand across Meta & Google — A/B tested to lift engagement and sales.

3,000+ creatives produced across four campaign shoots, A/B-tested on Meta & Google