Growth · Ad Creatives
Performance Ad Creatives & Video
Performance ad creatives and video for a D2C womenswear brand across Meta & Google — A/B tested to lift engagement and sales.
- Role
- Ad Creatives · Video · A/B Testing
- Client
- D2C womenswear brand
- Platform
- Meta & Google
- Year
- 2022
Overview
A woman-led, direct-to-consumer womenswear label (suits, blazers, formal dresses, co-ord sets) positioned around honest pricing and fit. The work: produce performance ad creatives and video for Meta and Google, and A/B test variants to lift engagement and sales.
The challenge
Create scroll-stopping creative that performs in-feed — and learn fast from what converts — while matching the brand's premium, empowering, professional tone. Each campaign also had to ship in several placements at once: square (1200×1200), portrait (1200×1500) and landscape (1200×628) versions of the same offer.
Approach
- Worked from the brand's guidelines and typefaces, which position it as formal wear for ambitious women, in a full range of sizes.
- Built the creatives from the campaign shoot photography, across four shoots.
- Designed ad creatives and short-form video aligned to the brand's positioning and tone.
- Built variants for A/B testing across Meta and Google, changing the offer and message: new-arrival, percentage-off, flat-discount and coupon-code versions.
- Produced seasonal sale sets (for example an autumn sale) with matching short reels.
- Iterated on the best-performing creative based on results.
Outcome
A set of performance ad creatives and video that improved engagement and sales through testing — 3,000+ creatives produced across four campaign shoots. I don't have the test figures to share here, so the number stated is the volume of creative produced, not a sales lift.
Gallery
Video