Growth · Ad Creatives
Performance Ad Creatives & Video
Performance ad creatives and video for a D2C womenswear brand across Meta & Google — A/B tested to lift engagement and sales.
- Role
- Ad Creatives · Video · A/B Testing
- Client
- D2C womenswear brand
- Platform
- Meta & Google
Overview
A woman-led, direct-to-consumer womenswear label (suits, blazers, formal dresses, co-ord sets) positioned around honest pricing and fit. The work: produce performance ad creatives and video for Meta and Google, and A/B test variants to lift engagement and sales.
The challenge
Create scroll-stopping creative that performs in-feed — and learn fast from what converts — while matching the brand's premium, empowering, professional tone.
Approach
- Designed ad creatives and short-form video aligned to the brand's positioning and tone.
- Built variants for A/B testing across Meta and Google.
- Iterated on the best-performing creative based on results.
Outcome
A set of performance ad creatives and video that improved engagement and sales through testing — kept qualitative, with no specific figures claimed.
Gallery
Video